The following portfolio includes links of work as a contributing writer and editorial intern for the PR and creative content company Schenley, based in the Shadyside neighborhood of Pittsburgh, PA. Complete copies of each article can be found by clicking individually below. Additionally, an official author portfolio can be found online for HER Realtors.
Along with those listed below, I also wrote two articles for Schenley's informative blog: Strategic Ways to Maximize Competitor's Links and Contests for Content Marketing. I also started work with Schenley's sister project Responsival, editing copy for a wide variety of other websites.
While working with each of the clients listed, Schenley (and its writers) utilized a regimented style guide in order to adhere to the company's image. In some cases, this extended to social media platforms—for me, this included operating Fauna Care's Instagram and Facebook pages. I scheduled posts up to a month in advance, curating entries based off the articles updated regularly on the blog website. Prior to managing their social media, I also wrote for the web page, researching topics while simultaneously promoting specific products.
Focusing on HER Realtors during the second half of my term with Schenley, I crafted articles aimed at the real estate market. Updated weekly, articles ranged from City Spotlights to Real Estate Tips, focusing on different Midwest areas. For the feature titled "Columbus Just Keeps Winning", I also drafted a press release for review.
A complete list of my articles can be found below:
Take a trip through historical Newark
Spring has sprung: Quick Tips for Buying a House
Things to do in historical Worthington
5 ways to spend a weekend in Logan
Best restaurants in London, Ohio
Writing for InMotion always included product placement, and writers such as myself were always assigned a theme to coincide with four to five products to incorporate into a piece. In addition to these types of pieces, I drafted an article and a press release regarding the company winning an annual award.
A complete list of my articles can be found below:
InMotion Wins Coveted Award for Industry Excellence at Airport Revenue News
5 Hot Accessories to Get Your Heart Rate Pumping
Listen Up with These Headphones this President's Day
Four items You Won’t Want to Leave at Home for the Winter Olympics
While my work for eIVF often consisted of shorter articles, they always involved the most timely content. The writing first forced me to acclimate to online blog writing, along with how to translate medical jargon for general public reading. Among the many topics covered, reoccurring subjects included advancements in reproductive technology, cervical and ovarian cancer, and fertility studies around the globe:
Tackling Tough Questions: Maintaining Rights Within Reproductive Technology
More women today are mothers, despite low national fertility rate
Celmatix company works to decode and destigmatize fertility misconceptions
10 Tips to Improve Your Diet While Trying to Conceive
Olympic workouts: how exercise impacts fertility
Experts caution makeup user on long term health risks
Expert advice on fertility preservation